Centre Médical de Verton
Created in 2001, Meetic (of Match Group) is Europe’s largest producer of online dating platforms. They’ve managed to develop a dating service portfolio which caters to the various needs of users that span numerous demographics. In 2022, they contacted me to design a new dating app with them.
The Brief
Being a single parent can be really challenging. Having to juggle kids, their schedules, their own careers, and social lives leaves single parents with very little time for themselves, on top of the fact that society often tends to judge them for even thinking about dating again. For many single parents, finding another partner just isn’t in the cards as they’ve put the idea on hold. In addition to their vast portfolio of services, Meetic was prepared to create an entirely new dating app to better meet the specific needs of single parents.
The Solution
After participating in a cross-functional branding and identity workshop, I worked with the folks at Meetic to build Even from the ground up. Using the agile methodology, we built a cross-platform mobile application from MVP all the way through multiple iterations of an MMP. The final product is engineered specifically for single parents so that they may find their individuality again, so that they can be more than just parents.
Expertises
Visual Identity
Art Direction
Product Design
UI / UX Design
Mobile App Design
Design System
Credits
Strategy, Logo: Steve
Creative Concept: Brice Frantzen
UX Writing: Dina Cassim
